CILIP recruitment

CILIP are offering £20 Amazon vouchers to those who recruit new members. It doesn’t strike me as the best of reasons to join:

ME: Why should I join?
CILIP MEMBER: I get 20 quid

I appreciate they have to market themselves, but they should surely stand on their own merits without this kind of gimmick. I also like the way the CILIP marketing manager attempts to argue herself out of a job:

“All our research shows that existing CILIP members are by far the best recruiters,” says CILIP’s Marketing Manager Louisa Myatt.